Over the last 25 years we have developed a visionary and successful way of doing business by supplying millions of South Africans with top quality goods for their homes.

At HomeChoice we think of our customers as members of a huge, extended family with different wants, needs and desires. To meet their exacting requirements, we have structured our business in a way that is both commercial, allowing us to move quickly to stay ahead in a competitive world, and inclusive – by keeping our ears open to the social needs of South Africa.

Now firmly established as the leading catalogue retailer in Southern Africa, our ongoing commitment to our customers can be summed up in four simple words:

1. Quality
We prefer using only manufacturers who meet strict ISO 9001/2000 standards set by the International Standards Organisation. Our goods are checked every step of the way – from the factory floor to our warehouse. So confident are we of the quality of our wares that we offer our customers 14 days' no-obligation home approval as standard.

2. Value
All of our negotiations are aimed at keeping our prices as low as possible. Year on year we frequently have no price increases at all. However in our quest to offer our customers value, we never compromise on quality.

3. Service
From the early days of receiving written orders and sending goods through the mail, we now pride ourselves on offering our customers a multitude of ordering and payment options. We provide a door-to-door delivery service in the majority of urban areas. Our customers also enjoy the benefits of our unique Customer Care Plan which includes free delivery insurance and free protection against theft for the duration of their payment period.

4. Style
In today’s fast-paced world, sometimes style is the only thing that sets us apart. Our specialist buyers make it their mission to source the best, the newest, and the most innovative products for our catalogue and reserve these exclusively for us.

The HomeChoice Club
Since our humble beginnings we have always involved ourselves in the community we live and work in. Our HomeChoice Club is one of the most successful in the country and offers hundreds of thousands of rands worth of help to our customers and their families, from bursaries to free products, from free medical advice to free legal advice. All for the betterment of society as a whole.

The HomeChoice Development Trust
The HomeChoice Development Trust was established in May 2005, after HomeChoice decided it wanted to play a part in, and make a difference to, the lives of people in and around Cape Town, the base of our head office. Currently, the goals of the Trust are:
• To support people in need in the Western Cape.
• To concentrate on education and economic empowerment, particularly of women.
• To establish close relationships with those we support, lasting for two to three years.
• To cover our own costs – every rand received would go to the beneficiaries.
• To engage in research and expect full reporting to ensure accountability. HomeChoice customers all share in a business that puts them first, and we believe that this corporate conscience, combined with our commercial knowledge, is what sets us apart.