HomeChoice was founded in 1985
with a vision to provide convenient,
safe and exciting home shopping.
Today we are the leading direct
marketing homeware retailer in
Southern Africa offering you an
outstanding shopping experience
through our website, catalogue, and call centre.
With us you can shop whenever
it suits you as our easy-to-use
and award winning online store is
open 24/7! Our passion for helping
customers realise their decor
dreams means we carry everything
you need to create your ideal home.
Plus our easy payment plan – Choice Credit – is the perfect way
to help you spread the cost. If you
need more than just easy payment
terms, FinChoice our financial
services company, offers flexible
and convenient personal loans.
At our core, all of us at
HomeChoice are dedicated to
helping you create a beautiful
home for your family in an
effortless and affordable way.
Here’s to another 27 years of safe,
hassle-free home shopping!
At HomeChoice, we are committed
to ensuring outstanding levels
of quality, style, and innovation
across our diverse product range
which includes bedding, curtains, towels, cookware, dinnerware, appliances, electronics, luggage and furniture.
We are so confident in our
products that we’re proud to put
our name on every single one of
them AND to offer you
14-days’ free home approval – your double guarantee of quality.
Keeping abreast of the very
latest international décor trends
is second nature to our team of
expert buyers who travel the globe
to bring back stylish and innovative
homewares just for you. One of
our most exciting innovations is
our 8 looks in one bedding. This
fantastic concept gives you a
bedding set full of perfectly coordinated
and reversible pieces
that you can mix and match to
create a new bedroom look for
every day of the week and more.
A feat of versatility and style!
Whatever you heart and home
desires, you’re bound to find it