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Yours free from HomeChoice
HomeChoice was founded in 1985 with a vision to provide convenient, safe and exciting home shopping. Today we are the leading direct marketing homeware retailer in Southern Africa offering you an

about us

outstanding shopping experience through our website, catalogue, and call centre.

With us you can shop whenever it suits you as our easy-to-use and award winning online store is open 24/7! Our passion for helping customers realise their decor dreams means we carry everything you need to create your ideal home. Plus our easy payment plan – Choice Credit – is the perfect way

to help you spread the cost. If you need more than just easy payment terms, FinChoice our financial services company, offers flexible and convenient personal loans.

At our core, all of us at HomeChoice are dedicated to helping you create a beautiful home for your family in an effortless and affordable way. Here’s to another 27 years of safe, hassle-free home shopping!

our products

At HomeChoice, we are committed to ensuring outstanding levels of quality, style, and innovation across our diverse product range which includes bedding, curtains, towels, cookware, dinnerware, appliances, electronics, luggage and furniture.

We are so confident in our products that we’re proud to put our name on every single one of them AND to offer you 14-days’ free home approval – your double guarantee of quality. Keeping abreast of the very latest international décor trends

is second nature to our team of expert buyers who travel the globe to bring back stylish and innovative homewares just for you. One of our most exciting innovations is our 8 looks in one bedding. This fantastic concept gives you a bedding set full of perfectly coordinated and reversible pieces that you can mix and match to create a new bedroom look for every day of the week and more. A feat of versatility and style!

Whatever you heart and home desires, you’re bound to find it at HomeChoice!

thank you

Thanks to people just like you, we were voted one of the South African public’s most favourite websites in the South African e-commerce awards in 2011 and 2012.
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